In 2008, Ben Saunders’ expedition to become the fastest man to walk solo and unsupported to the North Pole was thwarted by a critical failure of his ski equipment.

In March 2010 a fitter and more determined Ben will be reattempting the speed record, this time supported by Land Rover.

Yellowbrick are pleased to be providing a tracker for Ben and his team, and will be getting a position report every 4 hours. This will feed the website, and his support team, with critical location information. The Yellowbrick will be subjected to the extremes - extremes of temperature (minus 40 degrees C, maybe lower) and extreme environments (on the back of a sled across ice-fields for weeks isn't the most comfortable place!).

The Yellowbrick has an alert button for emergencies, which has been programmed to send a location to 4 mobiles and a couple of e-mail addresses in the event of a button push. Whilst not a certified safety device, this Yellowbrick facility lends some comfort to the support team.

We wish Ben all the best in this record attempt, and will be watching with interest!